Why is my first payment scheduled before I'm move in?

You're legally responsible for bills as soon as you become responsible for the property, which is either your completion date or your tenancy start date. This is true even if you move in later.

One Utility Bill's service manages your bills, which means your service starts and the team are saving you time behind the scenes from the date you become responsible for bills. 

This would be the case if you were managing your bills separately too!